Blog

For guys only – ASF Book Club

Men we have a problem. The problem is us: men. We are responsible for most of what is wrong is this world. If you ask some people, we are responsible for everything that is wrong in the world. But we also hold the solution. If you watch any social media/television/video format, most of what you […]

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The “Why” of Why I Love to Coach – Alice Smith

We all choose a path in life. We choose to study a particular subject in school, we choose a career that we think will make us happy. We choose to get married or stay single. We choose. When asked “why” I made my career choice, it took me a minute to find the words for […]

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How Having A Baby Made Me A Better Coach – Brian MacDonald

  “Brian! I think I’m pregnant!”, my wife abruptly wakes me with at roughly 6:30 in the morning, and understandably so. Those of you who really know me, I am the antithesis of a morning person. I am the classic “don’t talk to me until I have my caffeine” type of person, so all I […]

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January 2018 updates

Now that you have stopped laughing from my vintage 80’s fashion sense, here are a few updates to start the new year: The annual Challenge is now in its sixth year.  It has been so much fun each year and we would love for you to join us if you haven’t already.  Our big focus […]

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Meet Rebecca Bryant, UC intern for the summer

I’m Rebecca, a girl who grew up playing sports and had plenty of siblings to laugh with, play with, and of course, occasionally fight with. My parents got divorced when I was 2 years old, so I don’t remember ever living with both parents. I used to wonder how things would have been if they […]

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Results v. Habits

This is a timely post for ASF; our annual Challenge results are pouring in, with the vast majority showing improvements in body composition.  In our group page on Facebook, the conversations range from a few sentences to a few paragraphs, with a common thread of honesty, transparency and openness. It has been amazing to see […]

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The joy/curse of putting things off

Disclaimer:  There is a slight difference between being kind to someone and being nice to someone.  Being nice is telling people what they want to hear; being kind is telling someone what they need to hear.  This post is the latter.  It may offend you.  It still comes from the heart, written with love.  The […]

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Let’s get PHIT! How Trump’s election may help the fitness industry

First, if you are looking for the latest tips on burning fat, getting stronger, running faster or diet-of-the-week, you can close this page now.  If you are looking for a political post, this is kinda, sorta, maybe for you.  Read on to see why… The PHIT (Physical Health Investment Today) Act has been in limbo […]

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What We Learned in 2016 – ASF Coaches

It seems a lot of people are glad that 2016 is over.  The ASF Coaches felt that 2016 was one of their best years ever.  Hope you enjoy this abridged summary from each of them….   From Coach Macdonald – Relationships, Relationships, Relationships~ 2016 was the year that building relationships reached an apex.  This is […]

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