Why Choose us?

As I was reflecting on entering our tenth year of operation, it occurred to me that there are a lot more options out there compared to 2006.  So, if that’s the case, why choose us?  Since there are more choices, what makes ASF better?  If you are reading this, there is a good chance you have already trained, or are training, with us.  That makes us happy [icon name=”smile-o” class=””].  This post will hopefully define why someone would decide to train with ASF compared with other training facilities.

Ironically, there are a lot of reasons why someone would NOT train with us:  no air conditioning, off the beaten path, duct work showing, zombies on the wall, not a lot of fancy, gold-plated, logo-emblazoned equipment, etc.  We get it:  We are not for everybody.  In fact, that is by design.  So, in another twist, the fact that we are not the generic training location is reason number one why people choose us.

Reason number two is the proud fact that we have a lot of fun while we are here.  The coaches have embraced a culture of laughter, enjoyment and fun, many times at the expense of ourselves.  Not every business can say that (hardly any that I know).

The third reason comes down to what many of you pay for in the first place:  results!  We know this formula to be true:

Relationships + Experience = Results

The greatest part of our day is getting to meet so many interesting people who share their story.  It really is amazing the diversity of everyone that trains here.  While the outcome (quantifiable and/or qualitative) is important, it can’t happen without a great relationship from the very beginning.

The fourth reason comes down to being different or being better.  Or in our case, both.  We feel that the biggest reason people stick around is because of the fact that we try to be different and better than everyone else.  We do some things that are very unique to us, and others that are done elsewhere, but maybe it is tweaked for a better experience.

Finally, a fifth way is the backbone of ASF:  The coaches.  Since day one, I knew that other facilities would have many things in common – turf, weights, medicine balls, supplements, etc.  But…

Would the coaches be passionate?

Would they love their job and who they work with?

Would they be chasing money?

Would they be making a difference?

We all have degrees, have top of the line certifications, experience playing sports, but the missing link that makes a good coach into a great coach is the sincere desire to make someone better, to find their awesomeness, to inspire them to do great things.  I love every coach who has worked here, and know they were a better person for having done so.



At the end of the day, being the best can be often overrated if you lose sight of why you are doing what you are doing.  We never give up on improving, growing, evolving to give you the best that we have to offer.   Our target has always been the “WHY” of our job as the reason folks continue to join our family.


Thanks for reading!


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