I have been really thinking about what the culture is, and should be, at ASF.  While it is hard to define, it may be the most important component of a business.  Most businesses have Mission Statements and some even have Vision Statements, but what about a Culture Statement?  While these are more of a brain dump than a true statement, it was too hard to narrow it down…so, here goes nothin!

• A physically active lifestyle is more important than exercise (there is a difference).
• Everyone is an athlete, they just don’t know it yet.
• ASF is a playground, not a training facility.
• We are successful if we can move people from needing activity to choosing activity to loving activity.

• Each class/session has the following three goals attached to it (stolen from Mike Boyle):
  • Did they have fun?
  • Did they learn something?
  • Do they want to come back?
• Fun is a prerequisite for all coaches.
• The biggest thrill we get as coaches is to help people discover their Awesomeness.

• Our business plan is centered around our Core Values; on people, not numbers.
• We encourage everyone to be their authentic self inside these four walls.
• We are dialed-in on who on we are a good fit for, however, we are not for everyone.
• We understand the power of a collective group of like-minded individuals who can forge personal relationships into a community.  We love the Tribe that ASF has become and welcome the opportunity to have us in your life and to have you in our family.